OUR MISSION

You decide. You’re the trend. Your very own. #BEYOURSELF

BeYu is all about developing yourself. No mindless copying of what’s supposedly fashionable somewhere in the world. Only you can be unique!

At a time in which having the courage to be yourself is far from easy, BeYu aims to make long-forgotten mottos like ‘Be true to yourself’ a firm part of your attitude once again. We create products that inspire you to experiment with – and embrace – every aspect of yourself. The personality of BeYu reflects current trends.

SUCCESS STORY

For more than 15 years the brand has been a success throughout the global market. One of the main reasons is that BeYu recognizes international trend themes and implements them, all while constantly adapting to changing customer needs! Over 50 items, around 120 new releases per year and a global presence in over 40 countries speak to this!

BeYu cosmetics and more GmbH belong to the ARTDECO cosmetic group which was founded in 1985. With more than 500 employees, ARTDECO is one the most successful producers of cosmetic products in Europe. 

The special thing about the ARTDECO cosmetic group: In the company headquarters at the location in Karlsfeld (close to Munich) everything is under one roof.

From administration to production, logistics, marketing and internal advertising, all these departments are located under one roof. This allows a quick reaction to the market and upcoming trends.

OUR QUALITY PROMISE

The skin compatibility of BeYu products is dermatologically tested.

BeYu stands for first class, skin-compatible ingredients, best textures and continuous optimization. A quality which can be experienced with all senses: from the high-quality texture to the modern and functional packaging. Ensuring this is the strictly audited production facilities and the very high-quality standards, according to the strict regulations of the European Cosmetic Regulation. This symbol is the central quality statement of BeYu. It is used all across the BeYu brand. Our products were tested using subjects with sensitive skin. These tests were accompanied and verified by dermatologists.

This symbol indicates that the respective product does not contain any parabens.

What are parabens? Parabens are the much-used conservation products for example against bacteria.

The symbol indicates that the products identified with it contain no perfumes.

What means perfume free? At BeYu perfume free means that the product contains no perfumes, perfume oils, fragrances, aesthetic oils or allergenic fragrances. These materials can cause an allergic reaction in some persons. 

BEYU OPPOSES ANIMAL TESTING

BeYu conducts no testing of cosmetic products on animals and has also not tasked third parties with conducting such research

BeYu explicitly opposes animal testing. Since its founding, BeYu conducted no testing of cosmetic products on animals and has also not tasked third parties with conducting such research. Animal tests have been forbidden for decorative cosmetic products since 1986 according to the animal protection law. Since 1998 this applies to all finished cosmetic products. A corresponding prohibition is in place since March 2011 for cosmetic raw materials, which BeYu welcomes very much! According to these raw materials, which were developed for use in cosmetics, they may no longer be tested regarding their dermatological properties using animal testing. 

BeYu requests confirmation from its upstream suppliers that no animal tests were conducted. BeYu conducts internal application tests or patch-tests (epicutaneous-tests) using volunteers to determine the localized skin compatibility of the product. To determine the skin compatibility of a product and in order to minimize irritations, BeYu conducts internal application tests or path-tests (epicutaneous-tests) or skin compatibility tests using volunteers. 

BeYu opposes animal testing!

#BEYOURSELF